A brand bible helps create and establish consistency for a company’s visual presence and messaging. It includes everything from colors and fonts to rules for wording, how to use imagery and what is (and is not) acceptable when communicating with customers.
It also helps establish a set of rules for communication tactics and policies that any employee should be able to read and understand clearly. This can include anything from the company name–and appropriate spelling–to tagline or elevator pitch about what the business is and what it does.
This brand guide helps a business develop a personality that it can share with the world, while getting everyone on board with a unified message.